Einstein Bros Bagels
Industry
Business type
Engagement type
Services
Building a scalable paid media creative system for a 700+ location breakfast brand.
The Challenge
Einstein Bros Bagels needed a scalable library of advertising creative that could support paid campaigns across their locations nationwide. The assets had to capture attention across multiple digital placements while maintaining a consistent national brand presence.
Their team wanted creative assets that made breakfast look cool as well as delicious.
Our Solution
MAVRK created more than 30 paid-media-ready assets designed for use across META and Google advertising campaigns.
The creative library included static graphics and video advertisements for Facebook and Instagram, along with display advertisements formatted for the Google Display Network. Each asset was designed to work cohesively as part of a larger campaign system while giving the media team multiple concepts and formats to test.
The result was a flexible collection of branded creative that could be deployed across Einstein Bros Bagels’ network of more than 700 locations.
Paid Media Assets
Created a library of static, video, and display advertisements.
Locations Supported
Developed scalable campaign creative for use across nationwide restaurant network.
