Cha Lab
Industry
Business type
Engagement type
Services
Turning a tea founder’s idea into an award-winning consumer brand.
The Challenge
Cha Lab began with a tea practitioner who had deep knowledge of tea but needed a clear brand, packaging system, and launch platform. The opportunity was to translate the founder’s expertise into a distinctive consumer experience that could feel credible, contemporary, and ready for sale.
Our Solution
MAVRK developed Cha Lab from the ground up, creating the brand identity, packaging, website, photography, video assets, and social launch. Every touchpoint was designed to balance product education with a modern visual world that made the brand easy to understand and memorable to experience.
Packaging Award
The launch packaging received industry recognition for its design.
Month
Cha Lab sold through its entire first production batch within the first month.
